The most important part of your website is of great debate among people in my industry of web design and development. Some will say it’s where your website is hosted, some will say it’s how optimized the site is for search engines (aka SEO), while others will claim it’s the design. Well, friend, I say they are all wrong.
The most important part of your website is the words on it. In industry speak, we call this the copy.
As a web designer, I have to be brutally honest with myself and admit that building a beautiful website alone may be the most fun part of the project, it’s not the most important part.
In this earlier post I wrote about the 3 pillars your website needs to be successful, and the design of the site (the way it looks), doesn’t even make that list.
In that post I make the argument that your website needs these three things to be successful:
And in this post, we have to agree that the words you use impacts all three of these.
In short, hire a professional. Honestly, you need a copywriter or at least a copy editor.
As a business owner myself, I get the push back you might be having to the idea of hiring someone to write or edit your words. We think, “hey, it’s just words; I use those every day, I can handle my own writing.”. WRONG! Unless you are a professional copywriter, then I guess you could do this.
So, to get better words hire a professional. It’s an investment that will make you more money than it cost you.
Now that you have the most important part of your website covered by having great words. Put those words into the hands of skilled designer that will: